(Santa Ana, CA – September 30, 2020) Better Business Bureau Serving the Pacific Southwest (BBB) has named Dale Carnegie of Orange County as a finalist for the 2020 BBB Torch Awards for Ethics. The program raises awareness in marketplace ethics and honors businesses who operate with integrity.
“We still believe and live by the principles and teachings of Dale Carnegie”, said Steve VerBurg, President of Dale Carnegie of Orange County. “This award is a reflection of our company culture and how our team has embraced the “Quality First!” mindset inspired by Dale Carnegie. We are focused on improving the performance of our business community by improving the performance of their people through quality service delivered with the highest integrity.”
The BBB Torch Awards for Ethics were established to recognize outstanding businesses that maintain a solid commitment to ethics and trust in the marketplace. Companies are selected by an independent panel of volunteer community leaders based on criteria established by the International Association of Better Business Bureaus.
All finalists completed an evaluation where they demonstrated their commitment to ethics in six categories:
- Transformation at the Top: Leadership Commitment to Ethical Practices
- Reinforce & Build: Communications of Ethical Practices
- Unite the Team: Leadership Practices to Unify the Organization
- Steer Performance: Organizational Commitment to Performance Management Practices
- Treasure People: Organizational Commitment to Ethical Human Resource Practices
- Enthusiastically Re-invest!: Organizational Commitment to the Community
“Ethics play a vital role in the success of a business, especially during a pandemic. For 21 years, BBB has been recognizing companies for their solid commitment to doing things right in their companies and industries,” said Shelley Bradley, Director of Signature Events for BBB Serving the Pacific Southwest. “This year’s finalists represent BBB’s community of trustworthy businesses that operate with integrity at the forefront.”
BBB made the critical decision to pivot this year’s in-person celebratory event to a virtual format as an ongoing commitment to keep our community safe and healthy. Throughout October, finalists and judges will be celebrated through a visual digital campaign on BBB’s social media channels.
For a complete list of this year’s BBB Torch Awards for Ethics Finalists and to view the announcement of winners on October 28, visit BBB’s website.