Steve Thomas was invited to speak to the Fullerton Rotary Club members at their regular business breakfast. Steve facilitated a Dale Carnegie style workshop on Expanding Your Influence by Cultivating Trust-Based Relationships.
In the sales world today, trust-based relationships grant better access to decision-makers. For instance, trusted relationships lead to positive outcomes; 77% of people will provide referrals, only 17% will buy from your competition, and most importantly 81% of customers will buy from you again.
To sum up, if you have good relationships based on trust, you will be able to inspire successful pitches and good-faith negotiations. Much like a successful marriage, business partnerships based on trust secure business deals and lead to future agreements. It’s a salesperson’s dream!
About the Event
All in all, it was a very successful event. The group discussed the importance of expanding their professional network and influence with others. Then, Steve provided the group with a tool (Dale Carnegie’s Conversation Stack) to help build rapport within new and existing relationships.
About the Fullerton Rotary Club
The Fullerton Rotary Club is a dynamic leadership based service organization of diverse business professionals and community leaders. Learn more about the Fullerton Rotary Club on their website: https://www.fullertonrotaryclub.com/
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